Hailey’s ‘Bieber Beauty’ trademark rejected because of husband Justin

By Becky Bargh | Published: 25-Jun-2019

The ‘Bieber Beauty’ line was denied over a ‘confusion’ clause

Supermodel and wife of Justin Bieber, Hailey - née Baldwin - has had her plans to launch a beauty line rejected over confusion between her and her husband’s trademarks.

The 22-year-old first filed for her cosmetics and beauty trademark ‘Bieber Beauty’ in April this year, but her husband was successful in obtaining the ‘Justin Beiber’ trademark covering fragrances, soaps, essential oils, cosmetics and other beauty products in 2013.

This, the United States Patent and Trademark Office (USPTO) has said, is therefore likely to cause confusion between the two trademarks and consequently rejected the trademark.

The statement read: “Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties.”

However, despite plans for her ‘Bieber Beauty’ being thwarted, the bareMinerals brand ambassador was successful in obtaining the ‘Hailey Bieber’ trademark for her clothing brand last year.

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