Hair care, US 2016

Sales of conditioners, and styling products for black consumers propelled the US hair care market in 2015

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The US is the leading contributor to the global hair care market, accounting for $11.96bn in 2015 according to Euromonitor. Considering the maturity of this category, it continues to achieve reasonable value growth, rising by 2% last year and driven by strong sales in conditioners, a sector which grew by 5% for the second consecutive year.

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