Hallstar unveils new logo as it gains access to Fortinbrás' raw materials
Hallstar, a global leader in chemicals for the cosmetic and personal care industry, recently purchased the Brazilian chemical company, Fortinbrás.
This week, in the initial phase of the joining of both forces, Fortinbrás released its brand new logo. This “signals the beginning of a new era for the company,” remarked John Paro, Hallstar’s CEO. The updated logo proudly reads “Now part of Hallstar” under the Fortinbrás trademark. Mr. Paro stated that the focus on marking its connection to the new parent company was due to the fact that they “wanted to let the market know that now we can provide better customer service and strive for innovation through a new synergy.. . .
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