Dame Helen Mirren has been appointed as the new face of L’Oréal Paris.
The 69-year-old actress, who has starred in The Queen, will act as the brand's UK ambassador.
Mirren said: “I have always loved the L’Oréal Paris brand, and I am truly delighted to become an ambassador and join such an impressive group of high- achievers. I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!”