Henkel invests in beauty start-ups to push digital go-to-market business

Purish and youtiful will have access to the Henkel X innovation platform

German personal care giant Henkel has invested in two beauty start ups as part of a strategic plan to strengthen its digital go-to-market business model.

The new investments, Purish and youtiful, will sit under the Henkel Ventures corporate venture capital engagement umbrella and will help the company gain valuable insights into key beauty trends and new digital business models, according to Henkel.

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