Honest Beauty debuts in Europe

Jessica Alba’s clean beauty line has signed an exclusive deal with Douglas

Jessica Alba’s beauty brand, Honest Beauty, has launched into Europe via an exclusive deal with the Douglas perfumery chain, starting in 150 stores in Italy and rolling out to 450 stores over the coming months. 

The move comes as part of Douglas’s Clean Beauty concept, which began rollout in Germany on 24 June, offering products free of ingredients where concerns have been raised about health. 

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