How Meghan Markle's freckles are spurring on a global beauty trend

From freckle face tattoos to a new make-up product category, the Duchess of Sussex has inadvertently contributed to a new skin positivity movement

Polly Ellens for Lottie London

Freckles have become a Google buzzword. Over the past 12 months the search term has grown globally by 31% and ‘fake freckles’ by 72%.

While the rise in searches for freckles could be down to the summer months, and consumer concerns about sun damage, it also seems that the facial pigments . . .

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