How can beauty brands benefit from Pinterest?

As beauty is one of the top searched categories on Pinterest, more brands are partnering with the platform to reach consumers

Adele Cooper is Country Manager for UK & Ireland at Pinterest. She tells Cosmetics Business about the top beauty ideas users are searching for, and which beauty brands have benefited from using the platform.

How much of Pinterest's pins and users are linked to beauty globally?

Adele Cooper

With over 38 million unique viewers of Pinterest’s hair and beauty category, it has become the largest beauty platform in the world.

People are searching for all kinds of beauty ideas on Pinterest, from . . .

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