How coronavirus has revolutionised beauty's entire hand care category

From luxury hand wash to plastic-free soaps and hand cream, products designed for hands aren't going to be the same again

Lush's spring launch was not another seasonal bath bomb or solid shampoo, but a vinyl made of soap that plays Happy Birthday< (twice) to encourage consumers to wash their hands properly.

The new product may have received some confused looks just three months ago, but today Lush's idea isn't an oddity in the beauty industry. It's . . .

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