How has beauty fared in the January sales?

Cosmetics Business speaks to Fat Buddha and Rakuten Marketing for insight

With UK retailer Selfridges celebrating its most profitable hour in 100 years on Boxing Day, this year’s post-holiday sales seem to have surpassed expections – and then some.

The January sales have become something of a rite of passage for consumers across the world with retailers more than happy to lower prices in order to shift old stock, then lure the captive audience into buying new season. This year, numerous beauty e-tailers put on sales including Space.NK., Sally Beauty and Lookfantastic, while brick-and-mortar stores such as House of Fraser, Target and John Lewis also cut prices, in some cases by up to 60%.

While no beauty products made it onto which.co.uk’s list of most viewed products on its website during this year’s January sales – technology and health gadgets dominated – it’s clear when talking to cosmetics retailers that consumers are still on the lookout for a good beauty deal to see in the New Year. So what exactly are consumers buying in the beauty sales, and could this be a sign of habits to follow in 2016?

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