We challenged reporters Aishu Ravishankar and Mandy Kovacs. This is what they found...
Online sales of unbranded personal care products that are either clearly counterfeit or sold in a way that alludes to an established brand are legion, as the industry well knows.
But how easy is it to spot such products on the internet? SPC reporters set themselves a challenge: how many sales of falsely branded products or those sold with allusions to established lines could they find in one hour? The answer is: many.. . .
This is a small extract of the full article which is available ONLY to subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to Cosmetics Business