How micro-influencers could boost your next beauty campaign

By Sarah Parsons | Published: 25-Apr-2018

With influencer marketing set to reach £7bn by 2020, Cosmetics Business explores how micro is benefiting the many

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The beauty industry is downsizing, in marketing terms at least. Once celebrity endorsements reigned supreme, then the superstars of social claimed the crown and now the spotlight is on the underdog – micro-influencers.

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