How silver became 2016’s hair colour of choice

By Lucy Tandon Copp 14-Dec-2016

Silver hair dye sales peaked in the past year, with Superdrug’s grey hair colourant growing by a phenomenal 3013%

In 2016, the trend for silver hair reached heady new heights, with the likes of Zoella, Ellie Goulding and Kylie Jenner fuelling the #greyhairdontcare movement among under-30s.

At A.S. Watson retailer Superdrug, sales of grey hair dye grew by 3013%, with those aged between 22 and 28 predominantly behind the spike.

Silver selfies

If there’s one thing silver hair lends itself well to, it’s being the focus of a selfie, and in 2016 there was no shortage of Instagram posts with the hashtags #silverhair, #greyhair and #greyhairdontcare.

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In fact, #greyhair is currently tagged in 713,003 posts on Instagram, ...

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