How to choose the best name for your beauty brand

Published: 7-Feb-2017
Marketing

A word has the power to conjure up strong emotions and associations, so getting your brand name right from the beginning can be the gateway to success

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Tom Hearn is the Business Director at Nude Brand Creation. Here he discusses how an agency works with beauty brands to find their name and story.

"What’s in a name? A name says so much about your brand. Chanel, Maybelline, Benefit, ghd.

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