How to choose the best name for your beauty brand

A word has the power to conjure up strong emotions and associations, so getting your brand name right from the beginning can be the gateway to success

Tom Hearn is the Business Director at Nude Brand Creation. Here he discusses how an agency works with beauty brands to find their name and story.

"What’s in a name? A name says so much about your brand. Chanel, Maybelline, Benefit, ghd.

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