How to get your beauty brand noticed by the glossies


Marie Claire's Beauty and Style Director Lisa Oxenham explains what she is looking for

Being featured in the pages of a glossy magazine can make or break a beauty brand, as Lisa Oxenham, Marie Claire’s Beauty and Style Director, explains

Sign up for your free email newsletter

How many beauty brands does Marie Claire typically feature per issue?
 Marie Claire features about 100 beauty products in print each month. We like to cover products that are innovative and transformative. Our readers are incredibly savvy and want to invest in products that actually work, so it’s our job to ensure we feature the very best. At the moment our readers are particularly interested in skin care and hair care.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business