How to impress QVC UK's Director of Beauty Buying

As Sandra Vallow approaches nearly 10 years with the multi-channel retailer, Cosmetics Business catches up with the beauty mogul on what she's looking to stock at QVC UK

Sandra Vallow

With more than 12 years experience in the beauty arena, 16 years in buying and a lengthy stint with department store Fenwick Sandra Vallow knows what she's looking for when it comes to finding the brands she wants stocked at QVC UK.

But how can a brand shine through as the one she wants on the shelf?

Cosmetics Business finds out how to impress this beauty mogul, which categories are on the rise and what her day to day role involves.

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