How to land a deal with eco-conscious beauty retailer Persephone

Eco-conscious beauty is no longer just a movement, for many it has become a way of life. For retailer Persephone Beauty, created by husband and wife duo Laura and Chris Franklin-Hollier, helping customers find sustainable brands is their goal

Laura Franklin-Hollier

In 2019, beauty consumers were named the most ethical shoppers by market research firm Mintel, with almost 50% likely to consider environmental factors before purchasing.

With this in mind, husband and wife duo Laura and Chris Franklin-Hollier founded their dedicated online shop for eco-friendly beauty brands, Persephone Beauty.

After celebrating its first year in business with a fresh rebrand, Cosmetics Business catches up with Laura Franklin-Hollier about her favourite beauty brands, which categories excite her in 2020 and what Persephone is looking ahead to next year.


How many new brands have you brought on this year?

We've brought onboard four brands so far. We're the exclusive UK retailer for a selection of Sarisha Beauty, a Canadian brand with gorgeous packaging. We've also added Kind2 plastic-free hair care, Flexi Skin's rose quartz Gua Sha & Roller and finally &Sisters, the conscious period brand.

We take each brand seriously and we're careful not to add too . . .

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