How to win over Gen Z on TikTok – and the brands leading the way

Influencer marketing agency FanBytes share why the short-form video platform popular with teens is here to stay

via TikTok

Florence Adepoju, better known as Flow, is the resident 'Gen Z whisperer' and Head of Retail Partnerships at influencer marketing agency FanBytes, as well as founder of make-up brand MDMflow.

Here she shares with Cosmetics Business explains why it's time to take TikTok seriously, the beauty brands acing engagement with teen beauty fans and how to create engaging content via the platform.


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