Huda Beauty attracts millennials with limited edition Huda Beauty Must Have set

By Becky Bargh | Published: 28-Aug-2020

The new bundle makes up some of the brand’s best selling products via Feelunique

The beauty brand of beauty influencer Huda Kattan has teamed up with beauty retailer Feelunique on an exclusive beauty set.

The Must Have Set (£75) features some of the brand’s best-selling products via the e-commerce site.

This includes Huda Beauty’s Topaz Obsessions Palette, Power Bullet Matte Lipstick in Interview shade, Life Eye Liner, Highlighting Palette in Winter Sands, a Holographic Backpack and Hudamoji pop socket.

Speaking to Cosmetics Business Emily Montila, Feelunique’s Junior Buyer, said the collaboration was right for the brands.

“Huda Beauty is one of our largest make-up brands within the UK, so it felt right to look at a curated kit that offered the customer a fantastic introduction to the brand at an amazing value price exclusively available on Feelunique.

“The products selected make up some of Huda’s bestsellers at Feelunique, spanning across face, eye and lip categories to give new potential customers a complete introduction to the brand.”

She continued: “As well as catering for our existing customers with the limited edition Huda Beauty Holographic backpack and pop socket, the products are a perfect combination for our millennial customers who collect one-off merchandised pieces.

Meanwhile, during the coronavirus pandemic, Montila said Feelunique had concentrated on being agile in order to meet consumers’ changing needs.

“Being an online retailer, we are pretty agile in our customer emails and producing relevant content to help inspire and adapt to our customers’ search requirements and needs.”

She also noted the site’s sun care and tanning category has experienced a 89% boost in growth, in particular with brands including St. Tropez, Ultrasun and Tan Luxe.

“Since the pandemic, customers have more time to spend on their beauty regimes, and something that can be perceived as a bit of a chore suddenly turns into a time of self-care and wellbeing to be enjoyed.

The new Huda Beauty set is now available via

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