The beauty businesses risking it all on a rebrand

By Alessandro Carrara | Published: 13-Mar-2024

The number of beauty brands rebranding themselves has been on the rise in recent years. But are the risks of reimaging a business worth it in the long run?

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Starting and maintaining a business can be one of the most difficult endeavours for any brand founder looking to make a name for themselves in beauty.

Whether it is down to money, mounting bills or lack of interest from investors, the widely touted statistic is that 90% of all startups will fail.

Yet as hard as it is to even get a foothold in the industry, an increasing number of beauty brands are prepared to risk it all by rebranding their image and identity.

Huda Kattan’s eponymous beauty company is

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