Huda Beauty sees off competition from Kylie Cosmetics to take most popular brand of 2020, again

By Becky Bargh 20-Nov-2020

The brand’s social media influence is leaps and bounds above its competition, so what’s making Huda Beauty so unstoppable?

The beauty brand of the Kattan sisters, Huda Beauty, is leaving 2020 as the world’s most popular beauty brand, seeing off competition from Kylie Cosmetics and Anastasia Beverly Hills.

As well as closing in on the 50 million Instagram followers, almost double that of its closest rival Kylie Cosmetics (24.8 million), the brand topped the leaderboard for its monthly brand searches and engagement rate, according to Cosmetify’s Q3 Index.

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The Dubai-based brand also topped the leaderboard of ...

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