The UK beauty company has launched a new online platform that opens it up digitally to UK and European consumers
I Love Cosmetics, the UK beauty brand, has given its e-commerce website a fresh new look.
The ilovecosmetics.co.uk platform now features products and gift sets shoppable by fragrance or product, as well as the ILoveBlog.
James Brown, MD & Founder, said: “Our own online e-commerce platform offers customers a much wider product range than is currently on offer in any of our retailer’s bricks-and-mortar stores.
“We now have the opportunity to support all our new launches and have a platform in the UK and Europe to engage positively with our fans and introduce them to new products and innovation directly.”
With over 18 fragrances, I Love Cosmetics’ ranges include scents that fall under four groupings: Fruits, Sweets, Desserts and Limited Editions.
Product categories include those for bath and shower, lip care, hand and body, fragrance, soaps and ‘fizzers’, and more.
I Love Cosmetics was founded in 2009 in Manchester and was awarded the Queen’s Award for International Trade in 2013; its products are sold in thousands of retail outlets across 40 countries.