The new range, created in partnership with his wife Sabrina Elba, includes a cleanser, toner and moisturiser
Idris Elba launched S’Able Labs in 2020 with his wife Sabrina
Idris Elba and his wife, Sabrina, have expanded their wellness empire S'Able Labs with a genderless skin care brand.
S'Able Labs was originally founded by the Elba duo in 2020 as a space for partners to receive relationship advice.
This saw the launch of their Coupledom podcast, which looks at the complexities of romantic and non-romantic relationships.
The couple’s leap into skin care, using ingredients sourced from East Africa, ties into their existing work in creating a wellbeing hub.
Skin care can dramatically shift how a person feels, said Idris and Sabrina, by “creating a small but significant step towards positive change”.
The range itself features a Qasil Cleanser (£28), a Black Seed Toner (£35) and Baobab Moisturiser (£50) feature in the range.
The cleanser’s inclusion of qasil, a Somalian beauty staple harvested from the gob tree, stems from its use in protecting and repairing skin exposed to extreme weather conditions.
Black seed oil, meanwhile, contains vitamin A, amino acids and essential fatty acids, with the toner being designed to help to boost skin regeneration.
The moisturiser’s formula has been blended with bakuchiol, a natural and gentle alternative to retinol, in addition to baobab, which has anti-inflammatory properties.
Product packaging has been made from post-consumer materials.
Refill options, also made from recyclable materials, will launch for the Black Seed Toner and Baobab Moisturiser in September this year.
“Like a lot of people, my interest in wellbeing piqued during the pandemic,” said Sabrina.
“But the more I searched, the more trouble I had finding a resource that spoke to people who looked and felt like me.
“We think that self-care can only be fully realised through community care. They are interdependent concepts.
“We’re trying to educate and help but we also want to learn from the conversation we’re having with our growing community.”
Idris added: “I want there to be a dialogue around looking after each other. How we look and feel actually feeds into how we maintain our partnerships.”
London-born actor Idris rose to fame in TV series Luther and The Wire. He went on to star in Hollywood movies The Suicide Squad, Beast of No Nation and Thor Ragnarok.
Sabrina is a Somalian-American social media influencer and model, who has also starred in films such as 2022’s Three Thousand Years of Longing.
The two met in 2017 and later married in April 2019 in Marrakech.