Imerys targets Asian consumers

THe French minerals processor has launched ImerCare Natural Kaolin

French minerals processor Imerys has presented its ImerCare Natural Kaolin Range at in-cosmetics Asia 2013. Aimed at the Asian customer, the firm claimed its products offer absorption of sebum and impurities, rheology control, skin adhesion, a soft touch and an opacifying effect, and can be used in all kinds of make-up including mascara, eyeshadow, eye contour, lipstick, CC cream and liquid foundations.

The products improve wear time, have a matte effect, reduce colour migration and have an acidic pH of 4-6, according to Imerys. In particular, the company will focus on its latest developments: ImerCare 04K and ImerCare 07K, natural kaolins from its Cornish deposit. According to Imerys, these are processed with new technology, allowing it to assure typical industry requirements on microbiology while keeping the functionality and quality of natural kaolin. The two new grades complete the ImerCare family, which includes natural kaolin, natural perlite, mica and diatomite.

Imerys has claimed that it is able to optimise the minerals’ parameters, such as particle size, shape, packing, crystal microstructure, colour and hardness.

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