Indie beauty: Meet the first class of Birchbox's accelerator programme

The beauty subscription box company has named five indie and start-up brands as part of its debut business accelerator programme

Birchbox, the beauty subscription service, has revealed the first class of its inaugural accelerator programme.

Originally announced in March, the US-based company and a panel of industry veterans selected five indie brands to be a part of the mentoring scheme.

According to Birchbox the up-and-coming brands – spanning skin care to nail polish – will receive advice, support and guidance in marketing, PR, logistics and finance.

To kick-off the scheme, . . .

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