Influencer marketing spend doubles in the UK in two years

Marketeers are allocating 40% of their budgets to influencer campaigns

Influencer marketing spend has soared in the UK over the last two years with marketeers now allocating 40% of their budget to the activity, according to new research by Rakuten Marketing.

The new study shows that investment in influencer-led campaigns has almost doubled since 2017, with marketeers now spending the equivalent of £800,000 a year for influencer-led projects, up from £75,000 two years ago.

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