International Men's Day: 8 ways male grooming is redefining masculinity

With November ringing in Movember and International Men’s Day on 19 November, Cosmetics Business explores this year’s theme of positive role models

Thanks to the recent global empowerment movements, archaic female stereotypes are slowly breaking down. But male clichés can be just as toxic.

Phrases like ‘grow some balls’, ‘man up’ and ‘be a man’ can have destructive repercussions on men. However, the beauty industry is shaking up the meaning of masculinity with its role models and initiatives.

In honour of International Men's Day theme of positive role models, here's a round-up of some of beauty's inspirational men and campaigns...

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