Ipsy champions diversity in new Discover Yourself campaign

American singer and songwriter Ciara will front the brand’s campaign alongside Formula Z founder Zach Dishinger and plus size model Gabi Fresh

Beauty subscription brand Ipsy has launched its new Discover Yourself campaign to champion diversity in beauty.

Headlined by American singer Ciara, line-up includes body positivity advocate and plus size fashion model Gabi Fresh and 17-year-old Zach Dishinger who co-founded genderfluid cosmetics brand Formula Z.

As part of the campaign, the ambassadors will reveal their personal experiences of self-discovery in a series of videos, which will debut on the brand’s digital outlets.

“Discover Yourself is about self-identification, embracing who you are, what makes you human and finding the beauty in it all,” said Jenna Habayeb, Ipsy’s Chief Brand Officer.

“Each and every one of our nine ambassadors has an incredibly rich and powerful story to tell, the culmination of which perfectly articulates Ipsy’s mission to empower individuality through self-expression.”

Marcelo Camberos Ipsy’s co-founder and CEO added: “This campaign is not only reflective of our core DNA as a community-driven brand, it also marks our own sense of self-discovery.

“With every step we are pushing towards micro-personalisation, shifting the focus towards real people and authentic experiences.”

The ambassador’s video will also launch at an inaugural event in New York City, US, on 12 October.

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