Is Unilever's decision to reveal its ingredients the right one?


Unilever announced its transparency initiative for its personal care brands earlier this month. This could be a great opportunity for brands to retain customer loyalty, but it's not as simple as that

Stuart Galvin is the Business Director at shopper marketing agency SMP. Here he talks about the benefits and challenges brands will face if they follow Unilever and disclose ingredients.

For many years, the US Food and Drug Association (FDA) has permitted 'fragrance' to be used as an umbrella term for all the various chemicals included in personal care products.

Sign up for your free email newsletter

Most personal care and fragrance manufacturers have so far ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business