Nestled in close proximity to Lush’s manufacturing facilities on an industrial estate in Poole, Dorset, is a newly-opened site turning all of the brand’s trash into treasure.
Not that Lush is responsible for generating much trash.
For nearly 30 years, the proudly “by hippies, for hippies” brand has pioneered packaging-free beauty via innovations like shampoo bars, which Lush co-founder and product guru Mo Constantine developed all the way back in 1988, seven years before Lush’s official founding.
The upshot is that just 2% of the company’s total carbon footprint is taken up by packaging.
Where packaging can’t be avoided, Lush’s aim is to make it recycled, organic or regenerative.
At present, 74% of all the company’s packaging fits into that category, with the ultimate goal being 100%.
Additionally, Lush wants 100% of its packaging to be recyclable, reusable and returnable.
To this end – and to ensure that everything from point-of-sale decor to spa towels are being properly treated post-use – Lush created the Poole-based Green Hub, which officially launched last week.