Isamaya Ffrench goes gothic for first tutorial via new YouTube channel

Beauty collaborator for Byredo, Christian Louboutin and Burberry will release weekly videos via her new platform, including how-tos and back-stage insights

Isamaya Ffrench, a UK-based make-up artist and collaborator for Byredo, Christian Louboutin and Burberry, has unveiled her own YouTube channel.

With new posts expected to launch every Sunday, the platform will include make-up tutorials from the avant garde MUA, sneak peeks behind the scenes of her make-up shoots, and she will be joined by some of beauty’s biggest names for sit down interviews.

For her first video, the Cambridge-born Creative Director of Dazed Beauty introduced herself by answering questions from her fans, and talked about working with the likes of Cher and Madonna.

“I’ve decided to create a YouTube channel so that I can share my journey with you and show you all of the ins and outs of and everything that I get up to behind the scenes,” said the Vogue contributor.

The 31-year-old’s first tutorial is in honour of International Gothic Day, coming up on 22 May, which she has paid homage to with a Red & Orange Editorial Goth Look.

The look is also one she created for the SS 2020 issue of Antidote Magazine.

So far, 14,500 people have subscribed to her channel.