Israeli brands seek government support for EU exports

Published: 20-May-2016

International beauty giants continue to be tangled up in the ongoing boycott

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The boycott of ‘Made in Israel’ products continues to affect the cosmetics industry as local beauty brands call on the Israeli government to help challenge the perception that bearers of the label may be from or associated with illegal settlements.

International beauty giants and local players alike have found themselves tangled up in the boycott and Sanctions movement in recent years which has seen many move their facilities far from the West Bank in order to stay in business.

Drawing the line

Ahava’s skin care range Dead Sea Cosmetics has been heavily featured in headlines for allegedly using mud excavated from the occupied Palestinian area in its products and having factories in settlements in the West Bank.

The problem is that it is very difficult to differentiate between goods produced in Israel and those made on illegal settlements. Take for example, Gigi Cosmetic Laboratories.

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