Italy exports its way out of economic troubles

Country's BPC market remains stable despite the consumer spending crunch

The days of Italian consumers spending extra Euros on a high performing hydrating face cream or premium fragrance may be on hold as the majority of Italian consumers are currently seeking better value for money in their beauty and personal care (BPC) purchases. However, the reputation of Italian BPC products remains high internationally, and the industry could export its way out of any potential domestic market problems.

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