It’s ‘AR-capella’ for YouCam Makeup in new Pitch Perfect 3 beauty partnership

The YouCam Makeup app will allow customers to virtually try on The Bella’s individual beauty looks


YouCam makeup has collaborated with NBC Universal to create an interactive augmented reality beauty experience inspired by the Hollywood musical comedy film, Pitch Perfect 3.

The app, created by Perfect Corp, will allow customers to virtually try on signature looks of the film’s eight leading characters: Beca, Fat Amy, Emily, Audrey, Chloe, Calamity, Lilly and Cynthia Rose.

Users can also choose film-inspired filters and photo frames by using the YouCam Fun YouCam Perfect apps.

Talking about the launch, Alice Chang, CEO of Perfect Corp said: “We are so excited to partner with NBC Universal for the release of the highly anticipated Pitch Perfect 3 movie and introduce a virtual beauty component that further elevates the viewer experience through their mobile phone.”

She continued: “Bringing signature Pitch Perfect 3 looks to life through virtual in-app try ons creates a truly immersive entertainment experience that bring the Bellas to life in a whole new way.”

Perfect Corp has over 500 million downloads globally and is at the forefront of transforming how consumers, content creators and beauty brands interact.

YouCam Makeup, YouCam Perfect and YouCam Fun are all available to download for free on the App Store and Google Play.



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