Jeanne M 'disappointed' in Caudalie advert ridiculing snails


Adverts said to only be humorous

French niche skin care brand Jeanne M has taken on vinotherapy skin care brand Caudalie over the content of an advertisement Caudalie is running.

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The 29sec advert, which is running on social media including Facebook and YouTube, ridicules the use of snails to treat skin issues – snail spittle is the principal active on which Jeanne M’s products are based. Caudalie products, in contrast, are based on vine extract.


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