Jeanne M 'disappointed' in Caudalie advert ridiculing snails

Adverts said to only be humorous

French niche skin care brand Jeanne M has taken on vinotherapy skin care brand Caudalie over the content of an advertisement Caudalie is running.

The 29sec advert, which is running on social media including Facebook and YouTube, ridicules the use of snails to treat skin issues – snail spittle is the principal active on which Jeanne M’s products are based. Caudalie products, in contrast, are based on vine extract.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies