Julia Fox is the face of Isamaya Beauty's new BDSM campaign

Published: 27-Jun-2023

Make-up artist and brand founder Isamaya Ffrench appears alongside model Julia Fox and creative director Richie Shazam for the launch of Industrial 2.0

Isamaya, the namesake brand from make-up artist Isamaya Ffrench, has unveiled actress Julia Fox as the face of its latest campaign. 

Fox is known for her unconventional style and has starred in films Uncut Gems and No Sudden Move. 

The BDSM-themed campaign is to promote Isamaya's latest collection Industrial 2.0. Ffrench and creative director Richie Shazam appear alongside Fox. 

Industrial 2.0 is an update of Isamaya's debut collection. The new launch features a new take on the brand's pressed pigment palette and shade extensions of its plumping lip serum all re-worked with a chrome, metal-inspired design. 

The new shades of the Industrial Colour Pigments Palette 2.0 are formulated to glisten with innovative "creamy wet powders and pearl duo-chromes".

The Liplacq 2.0 lip serum is designed to tint and plump in two cool-toned shades with a wash of sheer metallic colour – metal and rust.

As part of the launch, Isamaya said it will be supporting LGBT+ charity Outside Org via a monetary donations and Ffrench will be hosting a masterclass for the community. 

Launched in 2022, Isamaya is known for raising eyebrows among retailers and consumers

The brand's penis-shaped lipstick, for example, is placed in boxes out of the public eye at its counter in Selfridges. 


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