Jurlique drives forward with digital strategy

The Australian skin care brand has enlisted the help of e-commerce specialist Tryzens to roll out a new digital platform

Australian skin care brand Jurlique is moving forward with its e-commerce digital platform migration.

Jurlique kicked off its digital transformation journey back in 2016, but is preparing to further improve its customer experience.

Led by Fiona Moylan, Global Director, Digital, Data and E-commerce, the brand hopes to offer a new e-commerce capability for its shoppers.

Moylan said: “Our customers are at the centre of everything we do, so naturally it’s imperative that customers enjoy the same level of personalised service no matter the touch point, region, channel or device they wish to engage with Jurlique.

“To offer superior service, utilise our customer data to drive personalisation, together with our ability to scale it was time to re-evaluate our e-commerce platform requirements.”

Jurlique has enlisted the help of e-commerce specialists Tryzens to achieve its personalised vision.

Tryzens’ CEO Andy Burton said: “We are thrilled to be working with Jurlique on this project and to help them construct an online shopping experience that will delight their customers and provide them the scalability and flexibility they need to support they great market success.

“By implementing a new platform we will make it easier for customers to find the products they are looking for and support Jurlique’s ambitious growth plans.”

Commenting on the partnership, Moylan added: “We are delighted to have selected Tryzens as our partner to help us transform our digital commerce capability and online customer experiences as they are held in high regard when it comes to improving engagement and performance through what they refer to as both the science and art of e-commerce.”

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