Jurlique harnesses the Australian wildnerness for new campaign

The Australian cosmetics manufacturer specialising in natural skin care aims to showcase its botanical-based ingredients

Australian skin care brand Jurlique has unveiled a new campaign showcasing the brand’s ingredients.

The natural cosmetics brand partnered with landscape photographer Derek Henderson and Australian botanical stylist Dr Lisa Cooper to create the There’s a New Natural Order in Skin Care ad.

They photographed South Australia’s Adelaide Hills to celebrate where Jurlique source its ingredients.

Toru Yamamoto, CEO of Jurlique International, said that the new campaign is aiming to elevate the brand internationally.

He said: “We have tapped into the very heart and soul of this brand, taking it back to its origins in the South Australian Hills to harness the power of nature and create a range of astonishing products that will deliver incredible effects to our consumers right around the globe.”

The new campaign, starring Australian-based model Jira Mae (pictured), rolled out on 15 February across Jurlique’s digital, social, outdoor, print and in-store platforms.

Henderson added: “The Adelaide Hills is one of the most diverse and pure locations I’ve ever photographed. You go from bush-clad escarpments to rolling hills.”

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