KFC launches fried chicken-scented sunscreen


Southern fried chicken brand follows up nail polish launch with scented SPF

Fast food brand KFC has launched a fried-chicken scented sunscreen product. 3,000 bottles of the limited edition product are available to order free of charge in the US.

The sunscreen contains SPF 30 as well as a unique chicken scent.

Consumers are directed to the www.extracrispysunscreen.com website to order their own bottle. The website also features videos starring George Hamilton as the Extra Crispy Colonel.

Kevin Hochman, Chief Marketing Officer for KFC in the US, said: ‘While I’d love to tell you our customers have been asking for this, they haven’t. In fact, I’m pretty confident nobody ever asked for this. It’s just some crazy idea we dreamed up.”

Instead, the launch is designed to promote KFC’s two fried chicken flavours: Original Recipe and Extra Crispy.

Hochman added: “Out chicken is hand breaded and freshly prepared in our kitchens all day every day, which is why you can smell our Kentucky Fried Chicken outside of our restaurants. Our Extra Crispy Sunscreen is a fun way to leverage that delicious aroma and let our fans live the Extra Crispy lifestyle for themselves.”

The launch comes shortly after KFC created an edible nail polish to promote its range in Hong Kong. The polish was available in two shades/flavours: Original and Hot/Spicy and was created in partnership with Ogilvy and Mather.

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