KMI to grow Noughty hair care brand in 2018

Natural, vegan hair care brand moves into styling and treatments with new skus

Beauty brand design and marketing company KMI Brands has announced its intention to extend its natural, vegan hair care brand Noughty in 2018.

January will see the launch of 1 Hit Wonder, a 97% natural co-wash cleansing conditioner containing shea butter, sweet almond oil and coconut oil, which the brand predicts will be a particular hit with its US customers.

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