KVD Vegan Beauty celebrates 10 years of liquid liner with new partnership

Make-up artist Daniel Chinchilla has worked on looks for Ariana Grande and Betty White

KVD Vegan Beauty, formerly Kat Von D Beauty, is celebrating ten years since the launch of its hero eyeliner launch, Tattoo Liner, with a new partnership.

Celebrity make-up artist Daniel Chinchilla has worked with the likes of Ariana Grande, Sophia Richie and entertainment legend Betty White.

His work has landed him in magazines including Allure, Vogue and InStyle.

In his ambassador role, Chinchilla will share tips on how to achieve the ideal winged eyeliner look with members of the KVD Vegan Beauty team.

“We couldn’t think of a better ambassador to help us celebrate our Tattoo Liner this year,” said the brand’s VP of Global Marketing and PR, Kelly Coller.

“Daniel is known for creating some of the most iconic cat eyes on celebrities and we are so honoured to be working with him to share his expertise using our liner with the world.”

KVD Vegan Beauty has also launched a new digital series, #TattooLinerTuesday, hosted on its Instagram channel to share new content featuring the brand’s Tattoo Liner.

Chinchilla is expected to appear on the series, as well as other artists, influencers and celebrities.

Speaking about the partnership, Chinchilla added: “The winged cat eye has become a sort of signature of mine, and I’m so excited to become the Cat Eye Ambassador for such an iconic eyeliner brand.

“I can’t wait to teach my ways and inspire everyone to master the look themselves.”

Last month, the vegan make-up brand cast Instagram-famous cat Coby the Cat to be the face of its campaign.

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