L’Oréal-owned beauty brand YSL Beauté has announced 17-year-old Kaia Gerber as its latest make-up ambassador.
The teenager fashion model kicked off her career aged ten for Versace’s junior line and made her acting debut at 15 in Sister Cities.
In 2017 she made her first runway appearance for Calvin Klein and has since walked for Burberry, Prada, Alexander Wang, Moschino, Chanel and Fendi, and landed a solo Vogue cover for its February 2018 Paris issue.
Now working with YSL Beauté, she will front three make-up campaigns shot by British fashion photographer David Sims for the brand in 2019.
Commenting on her new appointment Gerber said: “To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and make-up.
“I love the DNA of a brand that is so subversive while being so luxurious and cool.”
The new campaigns are said to enhance Gerber’s natural beauty, while allowing for self-expression and make-up creativity.
Gerber added: “I think these days, everything you do has to be measured with a degree of responsibility.
“If there are people who view me as a role model, I really hope to be able to create positive images and messages that inspire others to feel confident about the way they look, to look after themselves and basically to be kind to themselves.”
Earlier this year, she also landed a partnership with Marc Jacobs to front its last Love Daisy campaign, the first pillar fragrance from the brand in four years.
Meanwhile, International General Manager for YSL Beauté, Stephan Bezy said: “Kaia is a blossoming talent with a unique sense of style and a stunning beauty.
“The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey these values which entirely resonate with what YSL Beauté stands for.”
