Kao USA to acquire hair and beauty brand Oribe

Published: 22-Dec-2017

Described as a 'stellar' brand, Oribe will join Kao's salon division including Goldwell and KMS

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Kao USA has signed an agreement to acquire hair and beauty brand Oribe, boosting its salon business.

The brand will sit alongside Kao's other salon brands, which include Goldwell and KMS, and its co-founder and co-President Daniel Kaner will be named President of the newly acquired entity.

Cory Couts, Global President, Kao Salon Division, described Oribe as a "stellar" brand.

He said: "Daniel's appointment not only guarantees the continuity of all that is extraordinary about Oribe but is also a progression of our company's mission to appeal to the most artistic and business-minded salon professionals in the world."

International expansion is on the agenda for Oribe, which will leverage the Kao Salon Division's global distribution network.

Kaner said: "I have a deep respect for their organisation and talented leadership team.

"Our friendship and business relationship goes back years, most successfully with the strategic partnership in the US between Oribe and Goldwell colour.

"We have always believed that hair care should be an immersive and luxury experience, and Kao is incredibly supportive of the high standard that we set for ourselves."

Oribe was co-founded by Tevya Finger, CEO of Luxury Brand Partners, who added: "It is a bittersweet moment to say goodbye to a brand that Oribe Canales, Daniel Kaner and I founded and created almost ten years ago.

"I am extremely proud of what Oribe Hair Care has been able to accomplish since its inception, and I look forward to watching Kao Corporation develop the brand on a global scale."

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