Kao explores psychological benefits of cosmetics with 'emotionally sensitive' facility

Japanese company's new Beauty Research & Innovation Center seeks a better understanding of how consumers use beauty products

Cosmetics giant Kao Group has opened a state-of-the-art research facility at its existing plant in Odawara City, around 80km southwest of Tokyo.

Its new Beauty Research & Innovation Center includes laboratory space where the company’s scientists, developers and marketing experts are encouraged to interact through technology in the search for new products.

The new facility was opened on . . .

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