Kao ventures into digital realm with new personalised skin care tool

The AI-powered programme will run through Asian messaging app Line and launches in conjunction with two new skin care products

Kao Corporation is poised to launch its new digital skin care service Hada id later this month.

Hada, meaning skin in Japanese, works in conjunction with Asian messaging app Line and is designed to help customers manage their skin needs.

Set to launch this month, the app uses AI-powered technology to analyse customers’ skin and provides a personalised beauty routine to help tackle issues such as hydration and redness.

Users will also be able to instantly message the brand with questions about their skin care concerns.

Kao has released the digital service alongside a new collection of skin care products.

This includes its new Sofina iP Base Care Serum and Sofina iP Interlink Serum.

The Sofina iP Base Care Serum is said to be a high-density carbonated foam serum, which works to smooth hardened skin by penetrating the deepest layer of the stratum corneum.

Meanwhile, its Interlink Serum is available in three formulas depending on customers’ skin preferences.

It is also said to help moisturise hardened skin in severely dry environments.

AI-powered apps have taken off in beauty over the last 12 months.

Skin care brands including True North, La Roche-Posay and Olay are among those to launch an app giving customers personalised skin care advice.

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