Keeping it in the family: Natura Bissé CEO talks staying relevant and having a skin care savvy audience

As Natura Bissé approaches its 40th year in the skin care category, Cosmetics Business catches up with CEO Verónica Fisas on keeping up with product expectations, listening to market demands and the challenges of going digital

Image via Instagram @naturabisse

Verónica Fisas

After finishing her degree in law, Natura Bissé CEO Verónica Fisas was determined to continue her career in the the legal arena. But with a year out and growing family business to keep her busy, she found herself in the ring with beauty highflyers.

Now, 30 years later she has seen the company turn from professional spa treatment brand to trail blazing beauty mogul, with an established hold in more than 30 countries across the globe.

Here, she sits down withCosmetics Business to talk about what inspires her brand, the family dynamics and how to stay relevant after 40 years in the business.

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