After a 12 year partnership, the LVMH-incubator company has gone to great lengths to distance itself from the vegan tattoo artist and brand founder
Kat Von D worked with Kendo to develop the creative direction of the make-up brand
Kendo has taken official steps to distance KVD Beauty from celebrity brand founder and tattoo artist Kat Von D.
Earlier this month, the television personality sold the shares of her namesake brand to business partner Kendo in order to pursue other ventures, allowing the LVMH-incubator company to rebrand Kat Von D Beauty to KVD Vegan Beauty.
However, Kendo announced . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business