Kerry Katona bottles her Outrageous streak

Published: 18-Jul-2008

Controversial singer, reality TV star and tabloid regular, Kerry Katona, has launched her signature women’s scent – Outrageous – onto the UK market.

Controversial singer, reality TV star and tabloid regular, Kerry Katona, has launched her signature women’s scent – Outrageous – onto the UK market.

Housed in a vivid red bottle with a distinctive spiky cap, Outrageous contains top notes of lemon and orange, middle notes of rose and base notes of warm amber and sweet vanilla. It is the first scent for the star who made her name in the pop group Atomic Kitten ten years ago.

Speaking exclusively to ECM and SPC magazines at the UK press launch, the star said she was confident that her fragrance would appeal to today’s women: “I wanted it to have that phwoar factor – so that when a woman wears it she feels sexy and desirable. I wanted the packaging to be red as it serves as a warning to people that it’s my fragrance, and it’s here to stay!”

She added that she was involved in the manufacturing of Outrageous from start to finish, visiting Grasse with creators Fragrance & Beauty Ltd to choose the ingredients and to give her opinion on what she felt would work best.

She added: “It was vital for me that I was involved in every step, it’s got my name on it and I’m very proud of it. I like the smell, so does my husband and I really hope that other girls and women out there will like it too. The packaging and bottle are bold and brassy, just like me and that’s what I wanted to put across.”

Mark Earnshaw, ceo of Fragrance & Beauty Ltd, said: “We hope the scent does really well for Kerry. She is an avid fragrance fan and the name Outrageous sums up what many people think of her, rightly or wrongly. It was also very important to her that it was affordable and that is why the price point is lower than that of many others on the market.”

Outrageous, which is being made by fragrance house Robertet, is priced at £19.95 for 100ml and is on counter across the UK on August 27.

You may also like