Kingdom of Beauty launches debut subscription service

With 3 plans to choose from the UK retailer is offering products for both men and women

UK-based retailer Kingdom of Beauty has launched a subscription service.

Offering boxes for men and women, customers will be able to choose from three monthly plans starting from £10.

Boxes for women include the Princess Box, Queen Box and Tiara Box while men can opt for the Prince Box, King Box or the Crown Box.

The boxes are set to house products across skin care, fragrance and colour cosmetics from brands including: Jimmy Choo, Clarins, Decleor, Elizabeth Arden, Sally Hansen, YSL, Max Factor and more.

Kingdom of Beauty was founded in 2017 and offers more than 1,200 products across 200 brands.

The new service will be available for its UK and European customers.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies