L’Occitane unveils first 100% sustainable plastic packaging initiative with Loop Industries

New partnership will see L’Occitane use entirely recycled and recyclable plastic for its packaging

French beauty and wellbeing brand L’Occitane has announced a major initiative in its sustainability commitment by signing a multi-year supply agreement with Loop Industries to replace all its plastic packaging with a 100% sustainable PET alternative.

The agreement will see L’Occitane incorporate Loop’s branded 100% sustainable PET plastic into its plastic packaging and increase its current recycled plastic content from 30% to 100%.

Starting in 2022, it aims to be using only Loop’s virgin grade recycled PET across its entire plastic packaging by 2025.

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